MYITAG offers you a range of garments, which echo traditional character,
steeped in richness and luxury.
WEAVING ‘MYI’ WAY INTO HERI‘TAG’E
MYITAG has its origins in the concept of heritage and embraces four signature pillars – traditional, artisan, craftsmanship and cultural. We are making MYITAG a part of heritage and are developing a brand based on these four pure and basic principles, to bring luxury back home.
MYITAG offers you a range of garments, which echo traditional character, steeped in richness and luxury. By incorporating the particular artistic skill of the ‘Indian embroiderers and Italian tailors', we offer you a well-crafted collection, of both high quality and attainment.
MYITAG is the confidence of a woman who is self-assured but also always gracious; she is effortlessly elegant, independent and generous. You will notice when MYITAG enters the room; she stands out in a crowd, showing the power of the individual who embraces culture and heritage. MYITAG is a distillation of the heart and energy of the modern woman, for whom it was created.
We are more, than just a luxury fashion brand. We have invested wholeheartedly into achieving sustainable manufacturing. In order to support the fast-diminishing traditional embroidery skills, which were once handed down through the generations, we have established workshops within the Indian cities in which our workers and their skills were born; this which allows the people to maintain a healthy work/life balance.
This is MYITAG – weaving MYI way into heriTAGe.
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